Zeglis: well-liked hiker climbs as AT&T's new consumer chief

Article Abstract:

AT&T Consumer Services has appointed John Zeglis as new chairman and CEO. Zeglis will be responsible for stopping the decline in AT&T's market share, building new businesses and launching high-speed Internet access for households, according to Gary Miller, Argon Consulting Group's CEO. Zeglis is said to be the favorite to replace former AT&T CEO Bob Allen, but the top corporate seat has been given to C. Michael Armstrong when Wall Street expressed skittishness over a CEO regarded as a legal eagle with little experience in company's operations.

Comment:

Names John Zeglis as new chairman and CEO

Wired Telecommunications Carriers, Telephone Communications, Telephone services, AT&T Corp. AT&T Consumer Services

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Taco Bell finds a dog's life quite fetching

Article Abstract:

Taco Bell's eight-pound Chihuahua featured in an ad campaign created by TBWA Chiat/Day is helping boost the company's sales. The Spanish-speaking Gidget shot up to prominence behind the now-famous phrase "Yo quiero Taco Bell." ("I want some Taco Bell.") The campaign is one of the three most popular ads ever rated for Ad Track, the consumer poll of USA Today that measures ad effectiveness. Taco Bell, which will shell out around $200 million to promote the Chihuahua in 1999, will sell Chihuahuas at its stores coast to coast.

Comment:

Its ad campaign for Taco Bell that featured an 8-pound Chihuahua is helping boost Taco Bell's sales

Marketing procedures, Contracts & orders received, Food Services and Drinking Places, Eating Places, Advertising agencies, Restaurants, TBWA Chiat/Day Inc., Taco Bell Corp.

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Spike Lee hopes to score touchdown with NFL ads

Article Abstract:

Spike/DDB's chief Spike Lee is focusing his attention to doing commercials. The famous filmmaker and actor has also relinquished the position of president to Dana Wade, a veteran account director at Young and Rubicam, and has retained the titles of CEO and creative director. Lee's move is due to the losses that the advertising agency is experiencing. In just seven months after Wade came on board, things are on the upswing for the company, including doing an ad for the National Football League.

Spike/DDB

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