Primetime's big sleep

Article Abstract:

Television networks have traditionally ignored the elderly audience. Because advertisers believe that old people do not spend money, do not change brands and do not respond to advertisements, television programmers exclusively reach out to people who are under 50 years old.

Evaluation, Television broadcasting industry, Marketing, Cover Story, Aged consumers, Elderly consumers

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Under his wing

Article Abstract:

Mitchell Byrd retired from teaching in 1992, but continues to work with graduate students and conduct research in an effort to protect the birds of prey and their habitats in Virginia. Among other things, Byrd is responsible for reintroducing peregrine falcons to the area.

Practice, Ornithologists, Byrd, Mitchell

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Safe harbor

Article Abstract:

Puget Sound harbor pilot Ken Florian, after leaving school and becoming a steamboat deck hand at the age of 14, has pursued his nautical career for 50 years. As a harbor pilot, Florian escorts incoming and outgoing ships to and from harbors such as Seattle and Tacoma, WA.

Behavior, Pilots and pilotage, Ship pilots, Florian, Ken

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