Underestimated senior market holds undiscovered potential

Article Abstract:

Senior citizens make-up a large marketing opportunity in the health and beauty aids category. This is due to the rise in their population. Some cosmetics and toiletries have already targeted their products towards this group especially in the skin treatment areas and with hair preparations. This market is growing and has sizable sales potential.

Aged consumers, Elderly consumers

---

Hair care item makers develop finely-tuned product positionings

Article Abstract:

Innovation in hair care is not disappearing. Many manufacturers who have achieved a fine hair product are now fine-tuning their products position. Since there is no product with demonstratable superiority companies are looking for some niche by making their products appear unique.

---

'80 cosmetics ad support tops $750 million

Article Abstract:

1980 advertising expenditures - statistics are given for cosmetics and toiletries industries using television, radio, newspaper, magazines, etc.

Advertising agencies, Retail industry, Retail trade, Statistics, Advertising, Television advertising, Perfumes, Radio advertising, Soap, Soaps

Similar abstracts:

• Abstracts: Cosmetic testing in 2000 and beyond. Mineral oil myths and cosmetic formulation. Measuring skin hydration
• Abstracts: Germany/Denmark: Lion, ACE in proteomics cooperation. Germany: Capital injection to Jerini. Germany: Lion Bioscience aiming for black figures

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.