Marketing to inner-city blacks: Powermaster and moral responsibility

Article Abstract:

G. Heileman Brewing Co Inc's failed effort to market a malt liquor product called Powermaster to inner-city African-Americans in the early 1900s is a marketing story full of complex ethical dimensions. Heileman was accused of using ads which featured images and themes linked to power and boldness, which amounted to a moral illusion. This marketing ploy also allegedly disregarded the effects that Powermaster would have on inner-city blacks, and took advantage of the vulnerability of the blacks whom Powermaster targeted. The morality of the company's campaign is evaluated.

Brewing industry, Breweries, Ethical aspects, Advertising, Minorities, Advertising campaigns, Advertising and minorities, G. Heileman Brewing Company Inc.

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The moral psychology of business: care and compassion in the corporation

Article Abstract:

Care and compassion are often neglected aspects of business ethics and ongoing relationships within the business life. The concept of caring is denied on conceptual grounds because caring is not part of a corporate job description and that a corporation is not a person to be taken care of. However, there is a need to change the brutally competitive and chauvinist images people have on business and move toward a more cooperative organization with care and compassion as its bases.

Psychological aspects, Analysis, Business, Business ethics, Sympathy

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