The kid and the green-grocer, the lady and dapper tailor: in pursuit of the priceless price

Article Abstract:

A definite answer to various questions pertaining to business ethics is difficult to construct. Immanuel Kant in his 'Groundwork of the Metaphysic of Morals' provides certain norms for conducting business in a way that fosters a sense of dignity. The foundation of Kant's ethical theory is formed on the the concept that the sense of dignity should be a byproduct of one's sense of duty. Duty instills a sense of respect for the customer, which develops better business ethics. However, merchants cultivate a sense of dignity for a price, and do so on self-interest to improve their business prospects.

Beliefs, opinions and attitudes, Criticism and interpretation, Kant, Immanuel, Groundwork of the Metaphysic of Morals (Book)

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Personal values underlying the moral philosophies of marketing professionals

Article Abstract:

An examination of the theories of Ferrell, Gresham, Hunt and Vitell on marketing ethics reveals the importance given to personal values by marketing decision makers. The theories suggest that the variations in decision making result from the differences in personal and moral philosophies which can be categorized as idealistic. The idealistic gives importance to self-respect and the relativistic to enjoyment, as is evident from the Ethico Position Questionnaire (EPQ) developed by Forsyth.

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