An error components approach to segmentation and modelling brand choice dynamics

Article Abstract:

An error components approach model was utilized to segment and estimate the effects of marketing variables on brand choice of the attraction type. Prediction of choice is well achieved by the the error approach model. The predictive accuracy that the model provides can enable managers to make improved evaluation of the effect of their promotional activities and pricing on different consumer sections. Moreover, the model provides insights about the preference characteristics of various sectors that can be utilized to create price-unrelated target segmentation strategies.

Models, Brand choice

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Bargaining behavior and payoff uncertainty: experimental evidence

Article Abstract:

A study used an experimental economics approach to investigate consumer bargaining behavior in situations akin to those where buyer-seller pairs negotiate over the provision of professional services. It was found that under various conditions, uncertainty affects the terms of the agreement but did not influence the frequency of non-agreements. Data also furnish some proof that, during the early rounds of negotiations, buyer-seller pairs coordinate their negotiations around a settlement that will give each player an equal split or an equal expected payoff.

Social aspects, Case studies, Negotiation, Negotiations, Buy-sell agreements

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A review and meta-analysis of country-of-origin research

Article Abstract:

Previous country-of-origin research are reviewed focusing on cognitive, affective and normative aspects of country of origin. The magnitude of country-of-origin effects on perceived quality, attitude and purchase intention were evaluated in a quantitative meta-analysis. Results showed that country of origin has a large effect on perceived quality than on attitude toward the product or purchase intention. It was also observed that differences in economic development are a significant factor underlying the country-of-origin effect.

Economic aspects, Rules of origin (International trade), Rules of origin

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