Roles of Motives and Attributes in Consumer Motion Picture Choice

Article Abstract:

Consumer choice of an intangible service such as a motion picture is analyzed with respect to the motivation of the film-goer and the attributes of a movie. The study concentrates on four types of movies: adventure/thrillers, human/comical dramas, sex movies, and entertainment movies. A statistical study based on questionnaires returned by viewers of four representative movies shown in Finland suggest that general motive and attribute variables are useful in predicting motion picture choice. Audiences are also subdivided into age groups and levels of education. The linear compensatory model used is applicable to all types of movies examined, except the sex movies.

Finland, Study and teaching, Motion picture industry, Movie industry, Consumer preferences

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Punishment as a public good. When should monopolists care about a consumer boycott?

Article Abstract:

The changes in consumerEs decisions when the monopolist behaves like an extortionist are analyzed. It shows the conditions under which a monopolist may face a consumer boycott and thus not able to sell his products at Cournot Price even if there are many consumers.

Regulation, Licensing, and Inspection of Miscellaneous Commercial Sectors, Consumer Protection Laws, Analysis, Consumer protection, Monopolies, Public goods

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