The Euro in the common European market: a single currency increases the comparability of prices

Article Abstract:

The common currency Euro makes the price comparison easier for the people with lower point price reference made in the same currency. The psychological consequences of price comparison made with same currency and with another currency are analyzed.

Europe, Prices, Influence, Monetary unions

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Subliminal anchoring: judgmental consequences and underlying mechanisms

Article Abstract:

The comparative nature and the ubiquity nature of human judgment are discussed. A case study to demonstrate subliminal anchoring effects and the selective accessibility of anchor-consistent targets is presented.

Decision-making, Decision making, Analysis

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Adapting to the Euro: Evidence from bias reduction

Article Abstract:

Research indicates that Germans were unsure at first of pricing with the Euro, but they progressed to the point where they were more confident with the Euro than with the Mark.

Germany, Euro (Currency), Euro currency transition

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