Galliard: animated and authoritative

Article Abstract:

Galliard is a sophisticated revival of a much-admired typeface design that was originally cut in the 16th century by Robert Granjon, a French designer. The family, designed by Matthew Carter, was released by Mergenthaler Linotype ten years ago. Galliard was licensed to International Typeface Corp in 1982. Galliard is most effective when composed on a high-resolution digital typesetter rendering the typeface's elegant and sharp features with fidelity. Carter's recreation of Granjon's designs is characterized by 'artistry, knowledge, and courage.'

Typesetting, Marketing, column, International Typeface Corp., International Typeface Galliard (Phototypesetting system)

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Optima: grace under pressure

Article Abstract:

Optima is a type font available in digital form on many laser printers. Renowned type designer Hermann Zapf created the font in the style of traditional Roman Empire and Italian Renaissance letterforms. It was first produced as a Linotype face and metal foundry type. It has a brightness not found in most serif designs. Laser printed versions have difficulty capturing the slight concavity of its design and appear jagged.

Methods, Laser printers, Laser Printer, Zapf, Hermann

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Courier: The working type

Article Abstract:

Courier is a popular typeface for impersonal, professional-looking business documents. The fixed-pitch face with modulated strokes, originally designed for IBM in 1952, maintains a high level of legibility. Courier is described as'cool' and 'anonymous', even 'bureaucratic', but for a personal letter Courier can make Helvetica look like technical operating instructions.

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