Great campaigns: five venerable pieces

Article Abstract:

Successful advertising campaigns acknowledge the consumer's desire for continuous ads that remain fresh, simple and creative. The Apple Powerbook campaign introduces a wide variety of people who use the Powerbook, and the types of information they have stored on it. The California Milk Processor Board focuses its campaign on moments which require milk to make them complete, such as the eating of a chocolate chip cookie.

Advertising, Advertising and Related Services, Advertising, National, Management, Computer industry, Travel industry, Contracts, AAPL, Automobile industry, Dairy industry, Dairy products industry, Women's clothing industry, Advertising campaigns, BBDO Worldwide Inc., Levi Strauss & Co., Norwegian Cruise Line Ltd., Saturn Corp., Apple Inc., Goodby Berlin & Silverstein, California Milk Processor Board, National advertising, Hal Riney and Partners Inc. (San Francisco, California), Foote, Cone and Belding (Advertising) Ltd.

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Duffy: "A Platinum Anniversary"

Article Abstract:

Duffy Worldwide is celebrating its platinum anniversary with Fallon Worldwide, a fast-rising Minneapolis advertising agency. Joe Duffy's design firm has produced groundbreaking work for eminent corporations like Ralph Lauren Chaps, Starbucks coffee and BMW to name just a few, and the challenges of going global are discussed.

United States, APPAREL AND OTHER TEXTILE PRODUCTS, Rites, ceremonies and celebrations, Textile and clothing industry software, Duffy Design Group

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