Handsome hands; script faces add extra flavor, but use them with restraint

Article Abstract:

Script faces provide additional flair, but they should be used cautiously in regard to a users' actual typesetting needs. With the correct script face, pages can look elegant, classical or breezy. Casual scripts are just that, and can clash with typographic work that has an innately formal look. Broad-pen scripts are historically related to typographic italics; examples of this script type is Zapf Chancery, Lydian Cursive, Ondine, Medici, Bembo Italic and Blado. Examples of round-hand script faces include Kaufman, Park Avenue, Murray Hill, Bitstream Inc's Snell and Adobe System Inc's Kunstler Script.

Prepackaged software, End users, Comparison, User Need

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Faces in fashion

Article Abstract:

The current trends in typefaces for desktop publishing are briefly reviewed. The most popular font for 1989 is Friz Quadrata, with its flared serifs and bold, chiseled letterforms seen on products in supermarkets, bookstores and department stores. Futura is used widely in the magazine publishing industry, while Optima and Palatino are favorites in the beauty and health industries. The ultrabold sans serifs obliques are finding their niche in the consumer packaging world, and the classic Baskerville is still a popular text face.

Design, Trends

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Letter to Linotype

Article Abstract:

Older, metal Linotype typefaces that are currently unavailable to desktop publishers should be considered for digitization. The limitations of the early technology led to many typographic refinements: ligatures, swash italics, small caps and kerned pairs used as single characters. The gaps that currently exist in the range of typefaces available to desktop publishers could be filled by the conversion of some of the old metal characters to a digital form.

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