How AOL's look & feel made it America's largest media company

Article Abstract:

AOL remains conservative, taking few design risks. The company's design goal is to make the novice online user feel comfortable and secure. A small-town sense of community is nurtured and encouraged, even though the service now has more than 20 million subscribers. During the 1999 holiday season, AOL members spent an estimated $2.5 billion shopping online.

America Online Inc., AOL, Company Profile

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Getting your foot in the portal

Article Abstract:

Portals of all types are proliferating, including consumer portals, corporate portals, information-sharing portals and electronic marketplaces, but the business-to-business (B2B) e-marketplace space is especially hot. Industry observers say the B2B market will be a $400 billion industry in the year 2000 and is poised to explode. The Gartner Group says the industry will represent $7.35 trillion in global online sales by 2004. Types of portals are identified, technologies used to create them are identified, and techniques for making them interesting and exciting so they will entice users to come back are discussed

Electronic commerce, E-commerce, Internet/Web overview

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Aggregate it and they will come

Article Abstract:

Successful Web sites require interesting, accurate, timely content. One solution is syndication, a technique in use for decades by newspapers and radio and television stations. Syndicated content can supply up-to-date content to portals, e-commerce sites or intranets. Where needed, content can even be real-time, and expenses will usually be much less than the cost of generating content in-house. An industry observer says freshness is the primary factor driving the online content syndication maket. An industry exec agrees, saying the second generation of Web publishing is about putting something online that is fresh and relevant. Technology managers shopping for an infomediary should look at what content is being offered and whether their technology is compatible.

Publishing industry, Analysis, Management issue, Web sites (World Wide Web), Electronic publishing, Web sites, Web site/Web page development

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