Italo Lupi

Article Abstract:

Designer Italo Lupi's exhibition 'Latin Lover - a sud della passione' and accompanying volume for the Pitti Immagine men's clothing show in Florence, Italy, displayed his humor and artistic finesse. The show featured legendary Latin lovers such as Valentino and even Homer, with witty sayings. There was also a wall of comically extending women's legs and a final picture of three German women labeled 'Hunters.'

Commercial Photography, Commercial Photo & Graphic Arts Svcs, Exhibitions, Love, Works, Designers, Business services, Graphic arts industry, Lupi, Italo

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Big: "Bigger, Biggest"

Article Abstract:

Ogilvy's Brand Integration Group (BIG), founded in the year 1999 by Ogilvy & Mather's (O&M) chief creative officer and co-president, Rick Boyco, is involved in bringing together all the aspects that are involved in a brand's relationship with the customers. BIG team uses focus groups in order to determine what the brands means to the consumers with a motive of customer satisfaction.

Marketing procedures, France, Advertising, Marketing industry, Ogilvy & Mather Worldwide Inc., Customer relations

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