It's not easy being green

Article Abstract:

Sierra magazine, a publication of the Sierra Club, is printed on recycled paper. The bi-monthly publication has a circulation of 600,000 issues. Sierra magazine is distinguished as the first to be printed on recycled paper and requires advertisers to submit inserts on recycled stock. The magazine uses electronic production as a substitute for wasteful pastup methods. The magazine's managers have come to the conclusion that there is a limit to the quality it can sacrifice in the name of environmental rectitude, due to the fact that is actually run as a business with ad quotas to fill, newsstand copies to sell, a board of directors to satisfy and a reputation for award-winning photography to uphold. Perhaps that is why they still use paper that incorporates pulp from old-growth Canadian forests, where clear-cutting is a serious threat to endangered species. At other publications, such as Garbage, art director Patrick Mitchell claims the opacity of uncoated paper, which is not used by Sierra magazine, has acceptable opacity and texture.

Periodicals, Publishing industry, Environmental aspects, Customer service, Ecology, Environmental protection, Sierra Club, Paper Media, Conflict of Interest

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1997 paper directory

Article Abstract:

A complete guide to sheet-fed paper for a wide variety of printing jobs is presented. Each paper mill offers a rainbow of colors and shades, numerous paper weights and many special finishes. One survey reveals that 75 percent of DTP publishing professionals regularly specify printing papers. A brief discussion of each mill's products is presented. Appleton Papers of Wisconsin is moving to an emphasis on coated printing and specialty papers. Beckett Papers is a franchise of International Paper that focuses on uncoated recycled stocks. Consolidated Papers makes chiefly coated white text and cover papers and offers five lines of sheet-fed paper. Georgia-Pacific has greatly expanded its product line. Hammermill, one of the largest mills, produces over 1,800 kinds of paper. Some firms resell imported papers from Europe.

Paper mills, Paper, Purchasing, Desktop publishing, Paper industry, Directory, User need, End users, Desktop publishing technology

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Exponential promises superfast Macs

Article Abstract:

Exponential Technology's X704 microprocessor promises to double the PowerPCs speed to 533 MHz and is expected to be especially useful for Mac users in color publishing, prepress and 3D rendering. Exponential obtained its performance enhancement by blending CMOS memory devices with a bipolar processor core. The X704's speed-critical functions, such as floating-point calculations, use bipolar logic. The cache arrays and I/O buffers use more efficient CMOS technology. Exponential also reduced the increased heat of the faster processor core by redesigning the heat sink and moving the chip within the computer to decrease the distance that power travels through wires. Apple plans to offer products based on the Exponential chip in 1997.

Semiconductors and related devices, Semiconductor industry, Computer hardware, Microprocessor, Product introduction, CPUs (Central processing units), Product Announcement, Microprocessors, Hardware product introduction, Exponential Technology Inc., Exponential Technology X704 (Microprocessor)

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