Japan: A publisher's view

Article Abstract:

A brief description of the present state of licensing deals in Japan from the perspective of an academic publishing house is presented. It is visualized that academic publishing in Japan is suffering a constant decrease in terms of sales.

Alliances, partnerships, Licensing/Sales Agreements, Scholarly publishing, Licensing agreements, Company licensing agreement

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Japan: An agent's view

Article Abstract:

An agent's view on Japan publishing industry is presented. Japanese publishers are concerned about domestic market and do not imagine about the market outside the country.

Legal issues & crime, Government regulation (cont), Government regulation, Market share, Legal/Government Regulation, Laws, regulations and rules, Company market share

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The challenge of a saturated book market in Japan

Article Abstract:

The current state of Japan's publishing market, and its future prospects are reviewed. The efforts made to improve the publishing market's performance are examined.

Marketing procedures, Research Findings, Marketing research, Market research

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