PAGE makeover: writing and design work together in an effective sales tool

Article Abstract:

Tips on producing a brochure are provided through the redesign of a brochure submitted by a reader. The makeover included rewriting the copy to categorize the information in a more professional manner and reorganizing the layout. A dark blue background makes information in boxes stand out. Information is presented in the form of a friendly letter. January events are isolated from holiday season items. Layout changes include the placing of the sales pitch on the address panel and a new fold that gives the coupon a space of its own. The original brochure had a scatter of typefaces; these were replaced by Optima and Palatino. The company name is now displayed in a new logo.

Design, Presentations

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Page makeover: a book distributor's weekly flier should invite you to browse

Article Abstract:

The front page of a weekly flier, produced by a wholesale book distributor, is redesigned to make it more effective by eliminating unnecessary line weights and reordering the column and ruling breaks. A before-and-after format is used to show the improved page layout. The desktop publishing products used to achieve the redesign effort include: a Macintosh Plus microcomputer; a Dataframe 20Mbyte hard disk; Macdraw, Macwrite, Superpaint, Thunderscan, and Pagemaker software; and a Laserwriter Plus printer.

Text processing software, Case Study, Page Sizing

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Keeping a hand in page makeup

Article Abstract:

Desktop publishing programs haven't completely replaced mechanical production techniques. Traditional tools and materials combined with electronic page layout programs produce professional results. Tips include: the use of color; integrating photos; bleeding images; and choice of type fonts. A list of indispensable paste-up tools is included.

Laser printers, Photography, Computer fonts, Laser Printer, Font Package

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