Pioneer of aesthetic passion

Article Abstract:

April Greiman is known for her heretical method of graphic arts design. She shakes up the field by throwing out conventions, stating that past methods are dead. She is particularly interested in the possibilities of the nascent interactive CD-ROM field, which she feels creates a whole new environment that will demand new design thinking and terminology. She is now working on a CD-ROM called 'Infinite Illusions: A History of Computer Graphics.'

Forecasts and trends, Designers, Multimedia technology, Multimedia systems, Greiman, April

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The resonance of simplicity

Article Abstract:

Mary Lewis, head of Lewis Moberly Design in London, England, likes to indicate her versatility to clients by displaying biscuit tins and pantyhose wrappers in her office lobby. She believes that her work on such mundane, everyday boxes and packages demonstrates her range and reminds her not to think of herself as a high-end design firm only. her clients include multinational companies as well as one-person rock bands.

Management, Works, Lewis, Mary, Lewis Moberly

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Krone: The art of the great idea

Article Abstract:

A survey of talented young advertising professionals about the work of Helmut Krone, who died in 1996, revealed unanimous recognition. The respondents offer their perception of Krone's legacy. Krone was idea-oriented but had a craft that few advertisers share today. The brands he created include Avis, Polaroid, and VW. He also served as art director of the Hall of Fame.

Artists, Krone, Helmut

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