Playing the stock market

Article Abstract:

Stock images can be used as a fast, easy and cost-effective way to add content to a Web site. The quality of available Web stock art is much improved, and such art can be used instead of hiring a photographer or illustrator. Most stock company sites are arranged by topic, and most provide search engines that function using keywords. Using royalty-free stock art is not recommended. The best Web stock art is available from rights-managed sites.

Design and construction, Web site design, Clip art

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Interacting with customers

Article Abstract:

Financial services companies such as Vanguard Group aim to become one-stop providers for online investors. Vanguard's Web site offers educational content provided by the company itself together with information from outside sources, such as stock quotes and charts from SmartMoney. Vanguard also has arranged a deal with Intuit to provide registered Vanguard customers with free access to Quicken TurboTax for the Web.

Open-End Investment Funds, Management investment, open-end, Mutual Funds (Open End), Financial services industry, Financial services, Telecommunications systems, Company systems management, Information management, Mutual fund industry, Open end mutual funds, Vanguard Group Inc.

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Making privacy a policy

Article Abstract:

Research indicates that privacy is the most significant concern among online shoppers. Consequently, the most important thing an e-marketing organization can do to gain customers' trust and loyalty is to implement a strong policy to protect their confidential information. Organizations such as TRUSTe and BBBOnLine, which represent an industy response to the growing demand, can be helpful in creating such a policy.

Safety and security measures, Privacy issue, Privacy, Web sites (World Wide Web), Electronic commerce, E-commerce

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