Scholz and Friends: Bridging East and West in the New Berlin

Article Abstract:

The advertising agency that ultimately became Scholz and Friends Berlin was founded by Sebastian Turner, Thomas Heilmann and Olaf Schumann a few months after the fall of the Berlin Wall. They were eager to take advantage of the promising post-reunification market in Eastern Germany. In Feb 1991 the partners struck a deal with Hamburg-based Scholz & Friends, establishing Scholz & Friends Dresden. The agency soon moved to Berlin.

Germany, History, Company Profile, Scholz and Friends Berlin

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Gen X marks the spot; young creatives are tapping realism and nostalgia to reach their peers

Article Abstract:

Advertising agencies such as Bozell Worldwide and Foote, Cone & Belding are winning major accounts because their designers know how to target Generation X consumers. Most conspicuously, they produce clips that play off Generation X attitudes like cynicism toward advertising and demand for the unadulterated truth. Not surprisingly, these designers are increasingly coming out of the generational bracket they are targeting.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Services, Television advertising, Beliefs, opinions and attitudes, Post-baby boom generation, Generation X, Foote, Cone and Belding Communications Inc., Bozell Worldwide

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CLM - BBDO: iconoclastic creativity

Article Abstract:

CLM is an agency started by three advertising agents, Allen Chevalier, Jean-Loup Le Forestier and Phillippe Michel in Paris. In 1972, CLM merged with BBDO, an American firm and became a part of the Omnicom group.

Financial management, Organizational history, Agencies, Company investment, Investments, Organization formation, Chevalier, Allen, Le Forestier, Jean-Loup, Michel, Phillippe

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