Sega and the video game wars

Article Abstract:

Sega of America has used clever and hip advertising to promote its way into the lead in the video games market. Using a direct, coarse, and funny series of ads from Goodby, Silverstein advertising agency, Sega featured young people in low-budget ads which got the attention of the youth audience they were looking for. The agency combined tight marketing focus and zany writing and execution with flexibility to create a memorable and ultimately highly successful ad campaign.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Video game industry, Video games industry, Video games, Sega of America Inc., Goodby Berlin & Silverstein

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Wieden+Kennedy and Nike: "Know the big idea"

Article Abstract:

The relationship between the advertising agency Wieden+Kennedy and one of its client Nike Inc. is discussed, where it is seen that the advertising agency had to put in lot of efforts to convince the people at Nike that advertising would sell more sneakers. Wieden+Kennedy have made an effort to adapt to the new trends and may have even influenced them.

United States, Footwear, Except Rubber, Rubber and plastics footwear, Nike Inc., Footwear industry, NKE, Wieden and Kennedy Inc.

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Neogama BBH's Swatch campaign

Article Abstract:

The campaign created for the Swiss watchmaker Swatch, showed strong and consistent graphic work, which is the one of the characteristic that attracted Neogama BBH advertising agency as a partner. A swatch campaign has explored a strong concept beyond fashion.

Switzerland, Watches, clocks, watchcases & parts, Usage, Clock and watch industry, Clock industry, Graphic arts, Swatch Group Ltd.

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