Survival strategies for academic publishing

Article Abstract:

The changes transforming the nature and prospects of the academic and higher education publishing industry in the US and UK, which includes both the world of scholarly publishing and the world of the college-textbook publishers, are discussed. The academic publishers can have a better future by restructuring the dynamics and history of the fields of which they are a part, by using new techniques in the world of academic publishing.

United States, Forecasts, trends, outlooks, Scholarly publishing, Forecasts and trends, Market trend/market analysis, Industry overview

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Evolving into something

Article Abstract:

The UK publishing firm Fourth Estate found success by publishing works rejected by other publishers, including 'Longitude' by Dava Sobel. Topics discussed include the relationship between publishers and newspapers, the persistence of some titles on the best-seller lists, media cross-overs, and eccentricity in popular non-fiction.

Personal narratives, Fourth Estate

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"What is an author?" Contemporary publishing discourse and the author figure

Article Abstract:

The discourse of publishing and the role of the author is discussed, with a focus on the publication and marketing of ' The Information' by Martin Amis. The relationship between cultural value and economic value is also highlighted.

Authors, Writers, Marketing, Book publishing, Works, The Information (Book), Amis, Martin

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