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Publishing industry

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Team work

Article Abstract:

The in-house publishing phenomenon has lead to misconceptions about the need for planning and training. Many Fortune 500 firms believe the Macintosh is 'friendly' enough to avoid training time and costs, but more than vision and enthusiasm is needed to manage a desktop publishing work group. The staff needs to be made aware of the technology's limitations as well as the possibilities. Employees used to traditional typesetting equipment must be shown how working on a microcomputer can benefit them. Companies should decide to train employees at an early point, selecting people in the group to act as trainers for the rest of the staff. New employees should be hired according to their desktop publishing knowledge. A plan for document management should be devised, maintaining consistency of the publication while encouraging creativity. Use spreadsheets and data base software as tracking tools. Make software decisions before purchasing the hardware.

Author: Martin, James A.
Publisher: Integrated Media, Inc.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1988
Desktop publishing software, Business planning, Text processing software, Project management software, Training, DTP Software

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Service with a style: how one service bureau keeps its customers ahead of the game

Article Abstract:

The Stat Store, based in New York City, is a graphic arts service bureau, a photostat house. Daylight stat cameras and computer publishing are implemented by the store owners, E-Ping Nie Medalia and Jim Medalia. One of the first color Xerox machines was purchased by the Stat Store in the early 1980s. The Lino output shop has become the shop of first choice for many clients due to use of a Macintosh, a Linotronic L300 imagesetter, a technically adept staff and quick turnaround services. From 65 to 100 jobs are handled daily; the business has over 1,100 accounts. Services sought by a diverse clientele such as taxicab drivers, students and Fortune 500 companies include color and black-and-white stats, veloxes, acetate overlays, color keys and matchprints, camera-ready output and photocopies. The goal of the store is to become a one-stop prepress shop. There are plans to expand into the areas of color separations and stripping.

Author: Martin, James A.
Publisher: Integrated Media, Inc.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1991
Commercial printing, lithographic, Technology application, Customer service, Company Profile, Service Bureaus, Service Merchandising, Stat Store

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Pressing business

Article Abstract:

Julie Holcomb, owner of a small print shop in San Francisco, combines computer graphics with traditional printing technology by printing computer-generated type and images on a Heidelberg windmill letterpress. She claims the process combines design flexibility and speed of computers with the strong contrasts and three-dimensional look letterpressing provides. Computer-generated type is first printed out on a Linotronic 300 imagesetter, then turned into a photo negative. The negative and an unexposed photopolymer plate are put into a Polimero A2 platemaking machine. The unexposed areas of the plate are washed away with water. The process is similar for computer-generated color graphics.

Author: Martin, James A.
Publisher: Integrated Media, Inc.
Publication Name: Publish
Subject: Publishing industry
ISSN: 0897-6007
Year: 1989
Commercial printing, gravure, Innovations, Holcomb, Julie

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Subjects list: Printing industry, Computer graphics, Graphic arts
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