The Renaissance powerbranding
Article Abstract:
Peter Arnell rejects the term 'advertising agency' to cover his three offices in the US and Tokyo, Japan, and their 140 employees that comprise the Arnell Group. Arnell calls advertising a soulless profession that nevertheless serves to predict the future by presenting cutting-edge images from the popular imagination in an entertaining way. The group's campaign for Samsung Electronics experimented with whether attitude and sex could sell home electronics in the same way that it sells clothing.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1997
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Saatchi & Saatchi: life after divorce
Article Abstract:
Complaints from investors led to the Dec 1944 firing of Maurice Saatchi from the chairmanship at prestigious advertising agency Saatchi & Saatchi. This, in turn, led the brothers Maurice and Charles Saatchi to start a new firm, M & C Saatchi. They were able to regain their account with British Airways PLC, which gave M & C Saatchi the international visibility they needed to maintain their reputation. The new agency did $220 million in business in 1995.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
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Lowe's common denominator
Article Abstract:
Lowe Lintas and Partners Worldwide is the fourth-largest advertising agency in the world, employing 14,500 people in 80 countries. It is strongly aware of the need to protect and nurture creativity within this very large structure. The key challenge will be producing global advertising that is also creative.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 2001
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