The power of the bottle

Article Abstract:

Sawna Shurui's iichiko is Japan's most popular brand of shochu, a fruity liquor. Many people credit the product's success to an advertising campaign devised by designer Hideya Kawakita. Japan BELIER Art Center, Kawakita's company, produces posters promoting the product. Each of the posters shows one bottle of iichiko, placed within a scene of unspoiled splendor. Kawakita's promotional efforts on behalf of iichiko are discussed.

Distilled and blended liquors, Liquor, Distilleries, Outdoor advertising services, Outdoor Advertising, Display Advertising, Innovations, Advertising, Alcoholic beverage industry, Criticism and interpretation, Designers, Kawakita, Hideya, Sawna Shurui

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Koichi Sato: Mr. Sandman

Article Abstract:

Koichi Sato decided to embrace the Japanese art form in his mid-twenties. Sato also writes and publishes haiku. A series of posters for a printing company resulted in 'haiga' which mixes images and haiku. Sato believes his two-dimensional posters give him a sense of freedom from gravity. The latest poster that he considers his favorite is a print for the Nagoya International Design Center.

Performing Arts, Spectator Sports, and Related Industries, Arts, Officials and employees, Behavior, Art industry, Art industries and trade, Sato, Koichi

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