The red jacket: UTB as a model for cooperative textbook publishing
Article Abstract:
University Text-book (UTB) is a unique model of cooperation where members share the advantages of a bigger entity without renouncing essential elements of publishing, things such as the choice about what and how to publish and taking the chances and risks of projects individually. This may serve as a model for cooperation on a local, national or regional scale or simply give a few ideas on joint textbook marketing.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2005
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Who funds startups?
Article Abstract:
The most successful new periodicals survive through a combination of dedication, volunteer support, advice from experts, and a disciplined approach to business. Fewer than 21% of periodicals first published in 1993 were published in 2001.
Publication Name: Publishing Research Quarterly
Subject: Publishing industry
ISSN: 1053-8801
Year: 2001
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