The right item at the right time

Article Abstract:

Swiss Army Brands Ltd. entered the wristwatch business in 1989, not expecting that its watches would become one of its most popular items. In 1994, the company sold $65 million worth of watches, including many catalog sales. The simplicity and implied durability which comes from association with the Swiss Army knife is a big reason why the watch is so popular. The company now sells its watches internationally, and is expected to continue attracting rugged, outdoors types to its fold.

Watches, clocks, watchcases & parts, Watches, Watch, Clock, and Part Manufacturing, Marketing, Clock and watch industry, Clock industry, Watch industry, Swiss Army Brands Ltd.

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Zipatoni: the art of architectural recycling

Article Abstract:

The work of marketing agency Zipatoni, based in St Louis, MO, is discussed. The agency places strong emphasis on using recycled materials, and actively encourages its staff to be creative and challenging.

Process, Physical Distribution, and Logistics Consulting Services, Management consulting services, Marketing Consulting Services, Marketing industry, Zipatoni Co.

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D.J. Stout: variations on a rectangle

Article Abstract:

D.J. Stout of Texas Monthly describes his approach to design and experiences with the magazine.

United States, Executive changes & profiles, Periodicals, Periodical Publishers, Behavior, Periodical publishing, Stout, D.J., Texas Monthly Inc.

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