W & K: the work's the thing
Article Abstract:
Wieden & Kennedy (W&K) began in 1982 as a small advertising agency in Portland, OR, and in 1995 billed over $250 million. W&K's accounts such as the Nike "Just Do It" campaign and Coca-Cola's OK soda campaign have received national attention for their creativity. W&K attributes its success to working for intelligent clients who promote sharing profits, taking risks, and communicating constantly.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
Weber, Hodel, Schmid,: reduce to the max
Article Abstract:
Weber, Hodel, Schmid was created on Apr 1, 1991. The Swiss advertising agency has billings of approximately $175 million. The agency has offices throughout Europe which enables it to increase its business. CEO Reinhold Weber began his career in banking, entered marketing, became an advertising copywriter and took other advertising positions before starting this agency.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Advertising legend George Lois
Article Abstract:
Advertising executive George Lois discusses advertising, the covers that his advertising agencies have done for Esquire magazine and his creative philosophy. Lois does not believe that most of his famous campaigns of the 1950s and 1960s would not have been done in the 1990s because of the research involved in the 1990s.
Publication Name: Graphis
Subject: Publishing industry
ISSN: 0017-3452
Year: 1999
User Contributions:
Comment about this article or add new information about this topic: