Carrots to lure diamonds

Article Abstract:

Surveying is closely associated with estate agents and their poor image has affected the profession in the United Kingdom. A number of strategies for improving the profession's status in 2001 including attracting better graduates is presented.

Standards, United Kingdom, Surveyors

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Promo-sapiens' tools

Article Abstract:

The effectiveness of free promotional tools in marketing was surveyed by the magazine Estates Gazette. Three-quarters in the property sector felt that they were of limited influence, but they can make an impact if relevant.

Surveys, Real estate development, Business gifts

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Target practice

Article Abstract:

The best methods of marketing commercial property in the UK are discussed, with focus on the importance of targeting potential clients and having a good relationship with clients.

Marketing, Practice, Real estate agents, Real estate agents and brokers, Property

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