Making a dram out of shopping

Article Abstract:

The introduction of innovative technological developments into UK shopping centres is progressing slowly, although some centres have invested in touch-screen information facilities. The Meadowhall centre in Sheffield, England, has introduced a video wall which incorporates 48 screens featuring broadcasts made in its own television studio. Some observers feel that video screens distract customers rather than increase sales. Capital shopping Centres have introduced a swipe card facility which dispenses promotional shopping coupons and product information.

Innovations, Technological innovations, Video equipment

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Supertanker sails in

Article Abstract:

The 74,500 sq mt West Quay shopping centre, due to open in Southampton, England, in autumn 2000, will have a substantial impact on the city's retail sector. The retail focus of the city is likely to shift, and rents are set to rise. Southampton may now be able to attract retailers which have not previously had a presence there, and may also be able to attract shoppers who would previously have travelled to London, England. It is possible that West Quay will create new pedestrian flows through the city, having a positive impact on more secondary areas.

Southampton, England

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The great mall safari

Article Abstract:

To attract customers shopping centre managers must provide a map at the entrance to their centres. The designers must be aware of customers becoming too tired and therefore take measures to reduce the problem. High street shops are in the fresh air which may refresh customers in comparison to the enclosed space of a shopping centre. Customers often find long stretches of walk ways make them quicken their pace and therefore they miss out some shops. Centres which have very busy areas or shops too close to each other will not be attractive to customers.

Consumer Behavior, Analysis, Beliefs, opinions and attitudes, Consumers, Attitudes

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