The goose that laid the golden ad
Article Abstract:
The advertising agency called goose is a pioneer in the use of the feminist perspective in advertising. Goose incorporates the male and female perspective in its ads, which runs against the typical commercial wherein the ad is addressed toward the gender that would use a product or service.
Publisher: Philadelphia Magazine
Publication Name: Philadelphia Magazine
Subject: Regional focus/area studies
ISSN: 0031-7233
Year: 1999
Evaluation, Marketing, Advertising agencies, Advertising, Sexuality, Feminism, Sex in advertising, Goose
Publication Name: Philadelphia Magazine
Subject: Regional focus/area studies
ISSN: 0031-7233
Year: 1999
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Holy smokes!
Article Abstract:
Issues are discussed concerning North Philadelphia preacher Jesse Brown and his suit against the tobacco companies for using black models to promote menthol cigarettes. The appeal of these adverts to the poor African-American communities is described.
Publisher: Philadelphia Magazine
Publication Name: Philadelphia Magazine
Subject: Regional focus/area studies
ISSN: 0031-7233
Year: 1999
Cases, Laws, regulations and rules, Product liability, African Americans, Smokers, Products liability, Tobacco, Racism, Billboards, Brown, Jesse
Publication Name: Philadelphia Magazine
Subject: Regional focus/area studies
ISSN: 0031-7233
Year: 1999
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