DTC debated

Article Abstract:

The Jan 27, 1999 issue of The Journal of the American Medical Assn focused on the possible effects of direct-to-consumer (DTC) advertising of prescription drugs which has raised consumer demand for certain products. Alan Holmer, president of the Pharmaceutical Research and Manufacturers of America, contends that DTC advertising provides a connection between patients and doctors. On the other hand, Matthew Hollon believes that the ads create pressure on the doctors to prescribe them for patients who have seen the ads.

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Advertising Management, Drugs, Advertising, Beliefs, opinions and attitudes, Marketing management, Hollon, Matthew, Holmer, Alan

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Frank Foil promoted at Sandoz Pharmaceuticals

Article Abstract:

Sandoz promotes Frank Foil to director of distribution & customer affairs.

Appointments, resignations and dismissals, Foil, Frank

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