Hi-tech wins friends in the high street: databases no longer make solicitors' eyes glaze over

Article Abstract:

Since solicitors are using marketing techniques in 1992 they are finding databases more useful as an information tool for operational marketing. A survey by Robson Rhodes management consultants showed 42% using databases for marketing programmes. A database designed by marketing professionals provides information about existing and potential clients. Some solicitors began with discrete systems but integrated systems avoid duplication of data. A terminal for each member of staff and training in its use is valuable.

Methods, Marketing, Information management, Databases

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Solicitors try to limit disaster

Article Abstract:

The Shetland Islands Council employed the City of London law firm Penningtons to co-ordinate claims for compensation over the oil spillage disaster. Project leader Mr Bryant has experience of liability insurance for shipowners' protection and indemnity. The solicitors organised an interim payment from the ship's insurers for an emergency fund for the islanders. There are also council grants. Long-term compensation also has to be considered.

Cases, Services, Insurance, Scotland, Accidents, Oil spills, Liability for marine accidents, Indemnity, Shetland, Penningtons

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The solicitors come into the sitting room

Article Abstract:

The Scottish public approve commercials from the Scottish Law Society but it is unpopular with solicitors. The Law Society of England and Wales saw difficulties with presenting a corporate campaign covering different types of practices. Philip Hamer and Co of Doncaster, England started advertising on television after trying radio. It was more effective as the telephone number appeared on the screen throughout the 20-second advertisement.

Advertising, Television advertising, Law Society, Law Society of Scotland

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