Sweet music to an adman's ears

Article Abstract:

Radio Joint Audience Research (Rajar) is the first co-operative ratings system for BBC and commercial radio stations. Classic FM has a 10% audience share, about 4.5 million listeners, half that of Radio 3. It is the 4th most popular radio station after Radios 1, 2 and 4. It may have attracted listeners from independent local stations. Its format is intended to be popular to provide an audience for advertisers, whereas Radio 3 provides a more specialised service for the serious classical music enthusiast.

Evaluation, Statistics, Media coverage, Music, Classic FM, Radio programs, Radio audiences

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Capital ideas that sank Thames

Article Abstract:

Carlton Television won the London weekly television franchise and is a publisher-broadcaster rather than a traditional producer-broadcaster: staff think of facilities to fit programmes rather than the other way round. Large audiences are sought. When Carlton opens in January 1993 there will be more new light entertainment, changes in current affairs and children's programmes. Carlton has linked with London Weekend Television to form London News Network, a seven-day news operation.

Management, Services, Television broadcasting industry, Television broadcasting, Joint ventures, Calendar, Carlton Television Ltd., London Weekend Television Ltd.

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A rough ride on the airways

Article Abstract:

The radio industry is in bad condition as the only stations doing well are specialist community stations such as London Greek Radio (LGR). BBC Radio has been hit by cost cutting and there has been little interest in applications to run a national commercial station. The loyal audience of LGR has recently brought profits to the station and these profits are unlikely to be affected by a national popular music station.

Economic aspects, Finance, Radio broadcasting industry

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