The Libby's Orange Drink Affair

Article Abstract:

Some members of the Walkley family from Hemel Hempstead, England, have been banned from Sainsbury's supermarkets after they embarked on a mission to spot discrepancies in product labelling indicating weights and prices. Claiming refunds and free products after pointing out these discrepancies had allowed the family to obtain a great deal of money and many goods in large quantities. They feel that they are representing the interests of shoppers who are unwilling to make a stand when they are charged the wrong price.

Comment:

Has banned persons looking for discrepancies in product labelling indicating weights and prices

Supermarket Chains, England, J Sainsbury PLC, Public relations

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Ways of making you buy

Article Abstract:

The most effective way of selling is through personal recommendation, according to Kandy Smith, who has been extremely successful with direct sales of Caura jewellery. She finds that she can make sales in a very wide range of circumstances, simply through wearing the jewellery all the time and always having catalogues available to show to prospective purchasers. She emphasizes that she tries to let people sell to each other, rather than putting pressure on them directly.

Marketing procedures, Geographic, Sales Planning, Psychological aspects, Interview, Sales management, Goal setting, Pyramid schemes, Smith, Kandy

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Are middle-of-the-night shoppers mad?

Article Abstract:

It is widely assumed in the UK that those who shop in the middle of the night are very strange. In fact, some perfectly ordinary people choose to shop in the middle of the night. Some do so because they prefer to shop when supermarkets are not crowded, while others do so because of their working hours. Supermarkets take on a different character in the middle of the night, and people are more likely to talk to each other than they would be during the day.

Supermarkets, Social aspects, Shopping

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