US: NIKE LOOKS TO OLYMPICS TO REVIVE FORTUNES

Article Abstract:

US-based sportswear and sporting equipment group, Nike, has fallen victim to opposition to unhindered global trade due to its heavy dependence on cheap labour and is looking to the forthcoming Olympic Games to revive its fortunes. Nike posted a mere 2% rise in revenues to about US$ 9bn for the 12 months to May 2000 on a 28% rise in net profits to US$ 579.1mn and its co-founder and chief executive, Phil Knight, expressed his exasperation over the lack of revenue growth. Nike plans to exploit new sporting trends, helped by its sponsorship of leading golfer Tiger Woods, one of a number of plans designed to revive the business. Nike also intends to maintain its international expansion effort that has seen it active in 110 countries as well as tap the market for women's sportswear.

Sport clothes industry

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The prairie dolls

Article Abstract:

A number of significant fashion trends for winter 1999 to 2000 can be identified among the collections presented recently in New York, NY. It is clear that fabric will be extremely significant, with a number of designers using a steel/nylon or steel/cotton fabric. There is also strong emphasis on cashmere, which is being used by designers including Calvin Klein, Daryl K and Donna Karan. Some designers are also using felted, boiled and treated wools and fleeces. Many collections include wraps and shawls, and many items of clothing have a funnel or crew neck.

Apparel & Related Products, Apparel Manufacturing, Apparel and accessories, not elsewhere classified, Apparel & Accessories NEC, All Other Cut and Sew Apparel Manufacturing, Analysis, Clothing, Fashion design

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Shoe wars: the struggle for global dominance between Nike and Adidas

Article Abstract:

There has been extremely fierce competition between sportswear manufacturers Nike and Adidas over recent years. Much of the rivalry between the two companies has focused on image. This has meant that prices for the companies' goods have risen significantly as they invest very heavily in endorsement deals with top sporting celebrities. Nike now invests 5.6 billion pounds sterling in marketing alone, and holds around 35% of the world market.

adidas-Salomon AG, Advertising, Sporting goods industry, NKE

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