Vodafone to sell pre-paid mobiles in Boots stores

Article Abstract:

The UK mobile phone operator Vodafone, has announced that it is to begin selling its pre-paid handsets in Boots. A distribution deal has been signed between the two companies. Boots will also sell top up time cards for the phones. Rival operator One2One is believed to be negotiating a similar deal with supermarket retailer Sainsbury. Vodafone already sells its phones through Comet and Woolworths and is also planning to distribute them through Sainsburys and Savacentre. The agreement comes as part of Vodafone's pre-Christmas selling strategy. Between October and December 1998 a large proportion of mobile phones sod will be the pre-paid variety. This is expected to be the best ever pre-Christmas market to date. Figures are soon to be released which will show how well all four of the UK's mobile operators have performed during the third quarter of 1998. There are now some 10mn mobile phone users in the UK.

Comment:

Will start selling Vodafone's pre-paid handsets via distribution deal

Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Mobile Radio Services, Strategic alliances, Drugs, Wireless communications services, Boots Company PLC, Vodafone Ltd., Article

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Pitfalls in the Yuletide rush to go mobile

Article Abstract:

The number of mobile phone users in the UK will rise by between 3 million and 4 million in the last three months of 1999, according to Merrill Lynch telecommunications analyst Mark Lambert. It is important to ensure that you select the best deal for your specific requirements and to review arrangements regularly, as your requirements may change. However, switching from one mobile phone network to another can be difficult. Growing competition will encourage providers to ensure that their tariffs are competitive.

Cellular Mobile Radio Services, Commodity & service prices, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Purchasing, Prices and rates, Cellular telephones, Wireless telephones, Cellular telephone services industry, Cellular telephone services

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