A dynamic technology strategy for Xerox to respond to the threat of high-tech commodization

Article Abstract:

A study was conducted to demonstrate how Xerox, a dominant player in the high-tech copier market, should respond to the threat of commodization in copiers. Commodization entails drastic change in the manufacturers, providers and distributors of a product, resulting in substantial changes in the dominant company's revenues, profits and market share. The results shows that Xerox can respond to the threat in one of four key strategies, namely radical change, steady maintenance, moderate niche market and moderate technical innovation.

Photographic equipment and supplies, Photocopy Equipment, Photographic and Photocopying Equipment Manufacturing, Planning, High technology industry, Office equipment and supplies industry, Office equipment industry, Xerox Corp., XRX, Business planning

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Strategic management of technology - a glimpse of literature

Article Abstract:

A study aimed at identifying the research issues in the field of Management and Technology undertook a literature review exercise which were grouped into seven headings. The headings include strategic management of technology, technology planning and forecasting, technology transfer and acquisition, development and innovation management, and technology and organizational issues. Management of technology and the process of maintained developments, and technology planning should be focused on.

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Dynamic strategic planning for technology policy

Article Abstract:

The fundamentals of dynamic strategic planning are explained and its use is illustrated through applying it to policy formulation for low-emission automobiles in the US.

Methods, Systems analysis, Automobiles, Design and construction

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