Technology marketing: a firm's core competence?

Article Abstract:

Global knowledge production has grown considerably since World War II and it has become imperative for firms to acquire external technologies. Acquisition of new technology goes hand in hand with technology marketing.

Management dynamics, Licenses, Patents & Trademarks, Analysis, Influence, Intellectual property, Technological innovations, Company business management, World War II, 1939-1945, Technology assessment

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Technology marketing: a new core competence of technology-intensive enterprises

Article Abstract:

Research into the practice of businesses in obtaining technological work from contractors or selling their own work is presented, with focus on the marketing techniques used in selling advanced technological work.

Administration of General Economic Programs, Technology Agreements, High technology industry, Finance, Marketing, Trade agreements, Licensing agreements, Technology transfer

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Integrated framework for holistic approach to technology management

Article Abstract:

A new study describes an integrated framework for developing a holistic approach to technology management at company and national level.

Systems engineering

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