The exploitation of a multidisciplinary approach in studying the R&D/marketing interface with some empirical evidence

Article Abstract:

THe nature of the R&D/marketing interface is explored through interviews with 48 managers at four multinationals in the pharmaceutical industry. Two key issues, both requiring a multidisciplinary approach, are identified in relation to the R&D/marketing interface: motivation and expectation difference. Furthermore, two types of motivation are identified. One is motivation for a long-range strategic relationship, which is more effective since it is built on shared expectations. The other is the short-term operational motivation which is often hindered by an expectation difference.

Analysis, High technology industry, Marketing, Marketing management, Product development

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An assessment of science and technology policies in the Philippines

Article Abstract:

An analysis of research and development (R&D) expenditures in the Philippines is presented and the link between technology and competitiveness is discussed.

Science and technology policy, Developing countries, Technology, Philippines

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A mental model approach applied to R&D decisionmaking

Article Abstract:

A method is defined and tested based on a mental model approach that is useful for explaining R&D decisionmaking in industrial organizations.

Decision-making, Models, Decision making

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