Understanding buyer behavior in software services - Strategies for Indian firms

Article Abstract:

A model of Organization Buying Behavior (OBB) highlights the characteristics of the software services, the buying situation, and the factors influencing the buying process to develop propositions. Strategies are recommended for managers in software firms to market their services.

Marketing procedures, India, Computer software industry, Software industry, Marketing, Company marketing practices

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A new revolutionary paradigm of software development for mainstream business operations

Article Abstract:

A study of the advancement of the development of software to support normal business functions is presented, with focus on the usage of conponent-based development and model-based development as means of improving software.

Usage, Product introduction, Computer-aided software engineering, Computer aided software engineering, CASE software

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Application of total quality management techniques to safety analysis in software product development

Article Abstract:

The creation of a development technique that would include a proactive approach to software safety analysis is discussed. This work connects software engineering with classical industrial engineering activities.

Software Publishers, Computer Language Software ex Military, Product development

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