TV better stop ignoring us

Article Abstract:

Television executives and advertisers have the false impression that viewers aged 50 and over are not part of the buying population. Therefore, there is hardly any program designed for them. Baby boomers do have substantial buying power. When they change brands, it is usually upscale, not down.

Social aspects, Television broadcasting, Social policy, Age discrimination, Baby boom generation

---

Why we have been better than today's 20-year-olds

Article Abstract:

Contemporary 20-year-olds seem to be a lot less informed yet more arrogant for their ignorance than their counterparts in the previous generation. Yesterday's youngsters were more active in political and moral debates and were, consequently, more caring about their community.

Analysis, Beliefs, opinions and attitudes, Youth, Conflict of generations, Generation gap

---

Is the orderly life better than all this change?

Article Abstract:

Living in one place for a number of years has its charms in terms of familiarity of surroundings and people. Staying put has the advantage of not having to adjust to the variety of people, situations and places that migrating from one place of work to another brings.

Psychological aspects, Change, Change (Philosophy)

Similar abstracts:

• Abstracts: Uncluttering your life: the benefits can be far greater than a less-messy home. Restless retirees are getting back to work
• Abstracts: The best buys in used cars. How to get the best term policy
• Abstracts: Suddenly single? Don't splurge. Why family ties seem more important now. Pets are great... but not for me (yet)
• Abstracts: Your doctor's mistakes: ways to spot them and what to do next. When your doctors disagree
• Abstracts: Retire rich - here's how! Cushions against a crash. Should you take that buyout offer?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.