A model of multiple-unit ownership as a diffusion process

Article Abstract:

A new model for multiple unit adoptions of durable goods is developed and tested based on the diffusion modeling tradition. It is applied to color television sets and automobiles and examples of their sales patterns in America and Australia are cited.

Netherlands, Models, Marketing, Marketing models

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A model of multiple-unit ownership as a diffusion process

Article Abstract:

A new model for multiple unit adoptions of durable goods is developed and tested based on the diffusion modeling tradition. It is applied to color television sets and automobiles and examples of their sales patterns in America and Australia are cited.

United States, Forecasts, trends, outlooks, Forecasts and trends, Technology application, Market trend/market analysis, Durable goods

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Characteristics of technology transfer in business ventures: the case of Daejeon,Korea

Article Abstract:

The term technology venturing is becoming an important paradigm in world economics. The various features of venture business and venture-nurturing strategies are discussed.

Venture capital, Korea

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