Attitude research: between OckhamEs rajor and the fundamental attribution error
Article Abstract:
Research in consumer attitude using several construal models is discussed. It is suggested that it is wrong to say that previously formed judgment of consumers does not have any influence on their subsequent behavior towards goods.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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Accessibility-diagnosticity and the multiple pathway anchoring and adjustment model
Article Abstract:
A comparative study of multiple pathway anchoring and adjustment model and Feldman and Lynch accessibility-diagnosticity model is examined.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
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A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment
Article Abstract:
The multiple pathway anchoring and adjustment model that is used to analyze attitudes of people and how they guide behavior is discussed.
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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