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Be fit and be strong: mastering self-regulation through regulatory fit

Article Abstract:

Regulatory fit improves self-regulatory performance, as opposed to regulatory nonfit which impairs it. Regulatory fit is experienced by people when their strategies of goal pursuit fit with their regulatory foci. Intensified motivation seems to be underlying the regulatory fit effect.

Author: Hong, Jiewen, Lee, Angela Y.
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2008
Self-control, Self control, Report

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Brand extensions of experiential goods: movie sequel evaluations

Article Abstract:

The examination of movie sequels as brand extensions of experiential goods, to develop an econometric model of consumer satisfaction based on the degree of assimilation with the parent movie, is presented.

Author: Sood, Sanjay, Dreze, Xavier
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Methods, Usage, Measurement, Customer satisfaction, Identification and classification, Econometric models, Motion picture sequels, Movie sequels

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Consumers' immediate memory of prices

Article Abstract:

Cognitive processes of consumers in memorizing and recalling prices are examined. Its implications consumersE performance is also analyzed.

Author: Laurent, Gilles, Vanhuele, Marc, Dreze, Xavier
Publisher: University of Chicago Press
Publication Name: Journal of Consumer Research
Subject: Social sciences
ISSN: 0093-5301
Year: 2006
Cognition, Recollection (Psychology), Recall (Memory)

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Subjects list: Psychological aspects, Research, United States, Consumer behavior, Consumer behaviour
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