Countervailing marlet responses to corporate co-optation and the ideological recruitment of consumption communities

Article Abstract:

The application of the co-optation theory to analyze the effect of political ideologies on the structure of consumption communities is described. The analysis of the emergence of community supported agriculture in response to corporate co-optation of the organic food movement is presented.

Economic aspects, Economics, Ideology, Economic theory, Political ideologies

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Beauty and the beholder: toward an integrative model of communication source effects

Article Abstract:

A study examines the impact of message source, like endorser, spokesperson etc, on consumer attitude. Dual process theories is used for the study.

Advertising, Advertising and Related Services, Consumer Advertising

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A cue alone or a probe to think? The dual role of Affect in product evaluations

Article Abstract:

The application of heuristics, to analyse the effects of consumers' moods on the evaluation of consumer goods, is presented.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Heuristic programming, Product evaluation, Top rating

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