The influence of unity and prototypicality on aesthetic responses to new product designs

Article Abstract:

Unity and prototypicality are important visual aspects of product design. These design principles were operationalized by modifying line drawings of existing products. The results of four experiments provide evidence that these two factors positively affect aesthetic response. These effects were strongest when visual properties were the sole basis of judgment and when design variations were easily compared. However, they persisted when aesthetic aspects were combined with other product information and when comparing design features was difficult. The effect of unity was found to be superadditive, suggesting that it has a relational, "all-or-none" character. Finally, regression analyses show that direct effects of the design modifications on aesthetic response exist in addition to possible indirect effects that are mediated by perceived typicality. (Reprinted by permission of the publisher.)

Research, Design and construction, Visual perception, New products, Product introduction, Industrial design, Object (Aesthetics)

---

Price fairness: good and service differences and the role of vendor costs

Article Abstract:

Implications of vendor cost and price increase alignability on perceived price increase fairness are examined.

United States, Forecasts, trends, outlooks, Prices, Forecasts and trends, Market trend/market analysis, Fairness, Cost (Economics), Costs (Economics)

---

Similar abstracts:

• Abstracts: Dimensions of consumer expertise. The formation of expected future price: a reference price for forward-looking consumers
• Abstracts: The varieties of consumption experience: comparing two typologies of emotion in consumer behavior. The semiology of cinematic consumption: symbolic consumer behavior in Out of Africa
• Abstracts: Effects of raters' stress on the dispersion and favorability of performance ratings
• Abstracts: Specification of the criterion construct space: an application of hierarchical confirmatory factor analysis. Statistical control of halo: clarification from two cognitive models of the performance appraisal process
• Abstracts: Objective and subjective work monotony: effects on job satisfaction, psychological distress, and absenteeism in blue-collar workers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.