Effect of product-line pricing characteristics on product evaluations

Article Abstract:

Examining the issue of product-line from a behavioral perspective, this article reports an investigation of the relationship between the price structure of a product line and consumers' evaluations of a product model within the line. A 2 by 2 by 4 factorial design utilizing multiple dependent variables was conducted and replicated to test hypotheses derived from behavioral research. Results indicate that while the price characteristics of a product line influence consumer evaluations of a product model within the line, the price characteristics do not operate independently; rather, they interact. Further, the research suggests that several dependent variables that are usually considered separately in price research are actually dimensions of similar constructs. (Reprinted by permission of the publisher.)

Product development

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The moderating effect of prior knowledge on cue utilization in product evaluations

Article Abstract:

This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the use of price cues and intrinsic product cues for the assessment of product quality is hypothesized to depend on prior knowledge. For a product with a positive quality-price association in the marketplace, the study shows that low-familiar and highly familiar subjects tend to perceive a stronger price-quality relationship than do moderately familiar subjects. Moreover, as subjects' product familiarity increases, the use of intrinsic cues for product quality assessments tends to become relatively stronger. (Reprinted by permission of the publisher.)

Research, Evaluation, Product quality, Products

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Toward understanding the attraction effect: the implications of product stimulus meaningfulness and familiarity

Article Abstract:

The attraction effect refers to an inferior product's ability to increase the attractiveness of another alternative when the inferior product is added to a choice set. This article examines potential explanations for the attraction effect and its boundary conditions. The article reports several empirical investigations and suggests that the attraction effect may be moderated by such variables as stimulus meaningfulness and familiarity with the product category. The implications are relevant to research on context effects in consumer choice. (Reprinted by permission of the publisher.)

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