Impression management, social desirability, and computer administration of attitude questionnaires: does the computer make a difference?

Article Abstract:

Lautenschlager and Flaherty (1990) unexpectedly found that more socially desirable responding occurred on a computer version of an attitude and personality questionnaire than on a paper-and-pencil version. The present study attempted to replicate and extend their findings in a noncollege environment. Male Navy recruits (N = 246) completed several questionnaires in either a computer-administered or paper-and-pencil condition and in either an anonymous or identified condition. Identified respondents had higher impression management and self-deceptive enhancement scores than anonymous respondents. Contrary to Lautenschlager and Flaherty's results, however there was no systematic difference between computer and paper-and-pencil modes. It is concluded that computer and paper-and-pencil modes of administration yield similar responses on attitude questionnaires. (Reprinted by permission of the publisher.)

Usage, Testing, Personality tests, Personality questionnaires, Attitudes, Attitude (Psychology)

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A comparison of economic utility estimates for alternative SDY estimation procedures

Article Abstract:

A utility analysis of an assessment center for midlevel sales managers used two different methods to determine financial value of the service. The two methods created similar pictures and both showed a great benefit from the service. This shows how utility analysis can help determine the financial benefits of human resource programs.

Methods, Economic aspects, Human resource management, Estimation theory, Job satisfaction, Performance standards, Job performance standards, Psychology, Applied, Applied psychology

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