Understanding jingles and needledrop: a rhetorical approach to music in advertising

Article Abstract:

Studies of music in advertising have tended to characterize music as a nonsemantic, affective stimulus working independently of meaning or context. This implicit theory is reflected in methodology an procedures that separate music from its syntax of verbal and visual elements. Consequently, the consumer's ability to judge and interpret music as part of an overall rhetorical intention is overlooked. This article proposes an alternative theory - that music is meaningful, language-like - and calls for both interpretive and empirical research as ways of exploring a richer, potentially more explanatory concept. (Reprinted by permission of the publisher.)

Analysis, Advertising research, Music in advertising, Advertising music, Marketing literature

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Reducing satiation: the role of categorization level

Article Abstract:

Satiation is reduced if people categorize consumption episodes at lower levels. Subcategorization focuses attention of differentiating aspects, making consumption episodes less repetitive and satiating.

United States, Science & research, Psychological aspects, Research, Food consumption, Categorization (Psychology), Satiation, Report

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