Repositioning for changing preferences: the case of beef versus poultry

Article Abstract:

Products and services that are unable to cope with changing consumer preferences for certain attributes tend to lose market share and position. It is possible that a product or a service already possessing an attribute sought by consumers, such as convenience or healthiness, may lose market share to a competitive product that may actually be weaker on the same attribute. Such a case, involving beef and poultry, is presented. Although beef is superior to poultry in terms of the attribute of convenience, data gathered from different sources, including the US Department of Agriculture, indicate that poultry 's better ability to reposition in response to higher consumer demand for convenience makes it more successful than beef.

Analysis, Marketing, Consumer preferences, Poultry, Poultry (Animals), Poultry (Meat), Beef, Poultry research

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Representativeness, relevance, and the use of feelings n decision making

Article Abstract:

A consumer's moods, feelings and emotions occur not only when the consumer inspects their feelings with the target in mind, but also when the subtle feelings toward the target are regarded as relevant. It is more likely pronounced when the consumer has a propensity for visual and sensory feelings.

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The Role of Internal Reference Points in the Category Purchase Decision

Article Abstract:

Consumers purchase products if they perceive a particular product category to be attractive. The model for this research is presented with examples.

United States, Statistical Data Included

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